How to Build a Successful Blog?
To some, a blog may seem a simple tool that helps you spread your thoughts with the world, but in reality, a blog is much more than that – it’s a great way to drive more organic traffic to your website, it can be a marketing platform for your products, services, or professional skills, and a way to get feedback and communicate with your audience. Blogs may be traditionally associated with individuals, but businesses are also using it to build brand recognition and to reach out to their customers.
Today, anyone can build a blog and if you haven’t got a blog yet, we’ll help you learn the ropes of how to build a successful blog in 2018.
But before we get down to the nitty gritty of building a successful blog, here are some benefits of having a blog for your business website:
- Increases Organic Traffic;
- Boosts Search Engine Results;
- Builds Brand Awareness;
- Helps Build Trust With Clients;
- Opens Way For Feedback From Readers.
Whether you’re looking to launch a personal blog, or start a blog on your already existing website, here’s what you should keep in mind if you want to launch a successful blog:
Choose Your Blogging Platform Wisely
If your website already comes with built-in blogging functionality, you’re pretty much set and you can start adding content.
If you’re looking for platforms to start your blog, we recommend a self-hosted WordPress solution that you can be in full control of, both in terms of ownership and monetization.
WordPress is not only the most popular content management system, but it was purposefully built for blogging. It’s easy to learn, it’s SEO-friendly out of the box, and it can handle all types of content.
WordPress is also free and open source, and it allows virtually unlimited customization possibilities via themes and plugins. Moreover, WordPress allows you to add different functionalities to your blog, which go far beyond the confines of a simple blog.
Once you’ve gotten beyond the tech aspects of setting up your blog, you can start creating and adding content.
Despite the many changes occuring in Google’s search engine algorithms, content is and will continue to be an integral driving force of search engine traffic.
If your blog is a platform where you’d like to pitch your skills, services, or products, you should focus on showing your customers how your product or service is of value to them, how it can help them in their daily lives, or how it can solve their problems.
Don’t just focus on selling, audiences do have an eye for bad marketing ploys, instead go the extra mile and become an authority figure in your niche. If you focus on showing how the product or service you’re promoting is helpful to your readers, and you become the go-to problem solver in your niche, your readers will start viewing you as an authority in that field.
If you’re a motivational speaker, for example, and you want to get your readers to buy one of your e-books, you should create content that is inspired from your book (e.g. “5 Ways You Can Beat Procrastination), to give them a glimpse of what they can expect from your book.
Focus on creating useful, regular and quality content, and diversify your content with videos, images, and other imagery because text alone will not suffice. Your content must be appealing to your audiences to keep them interested. Break your text-based content up in smaller, easily readable paragraphs, and use bullets and subheadings.
You can use a content creation calendar to plan your content and remember to update your blog on a daily or weekly basis, because regularity is also an important aspect of a successful blog.
It’s also a good idea to research your competition to see what you’re up against and how you can improve your content.
Use Web Analytics Tools
Using Google Analytics and other web traffic analysis tools lets you understand and interpret the traffic that comes to your site.
These tools record and report information on which of your posts are the most popular, what type of device is your content being accessed from, what segment of the population is most interested in your content, where are your visitors coming from, and many other useful insights that will help you become better at understanding the ways your visitors interact with your content, which in turn will help you become better at improving your content.
Other Ways To Increase Traffic To Your Site or Blog
Having a blog that’s updated regularly will keep adding fresh content to your website, and help it rank better in search engines. Yet, having a blog is not the only way to increase traffic to your site.
Creating a blog will help generate more organic traffic, but it’s a longer process than paid traffic for example, which generates targeted traffic. Although blogging is a simple and effective tool in increasing your readership numbers, here are some other marketing tools to consider:
PPC or pay-per-click marketing offered by platforms like Google AdWords is a popular, but sometimes costly way of getting targeted traffic to your site.
These platform allow you to promote your ads to a targeted segment of the population based on location, device, age, and other parameters. You can test PPC out to see how it converts in your case.
Email marketing lets you keep in touch with your repeat customers that have subscribed to your mailing list. Sending out emails letting your customers know about discounts or new products is another way to get some more traffic on your website.
Create responsive and beautifully-designed emails, and monitor your campaigns to gather information about your customers interaction with your emails and site.
Social media is another great way to spread the word about your blog or site, and even to create PPC campaigns like the ones available on Facebook.
Building a social media profile for your business allows your audience to follow your activity. You can also get feedback on your services or products, which will prove useful in improving or adapting them to the needs of your customers.
Whether you’re a fan of taking the longer route of building a blog to drive more traffic to your site, or the shorter route of targeted traffic, it doesn’t hurt to experiment with all of them to see which is more worthwhile in your niche. Blogging may be a more tedious process, but once you learn the ropes of successful blogging, you can hit the ground running in increasing your website hits.